Real Estate

Real Estate

Established in March 2004


The real estate industry is the core industry of Gree Real Estate. In 2005, when faced with a predicament of shortage in both funds and resources, Gree Real Estate relied on its limited personnel to initial its first real estate project with a start-up capital of CNY3 million – “Maple Mansion”.

Adhering to the "Spirit of Dedicated Construction, Dedicated Attitude and Professional Quality", Gree Real Estate is accelerating its pace in the overall development in key regions across China while deepening its foothold Zhuhai. It advanced to Chongqing in 2012, made inroads into Shanghai in 2014 and gradually gaining the important regional pivots such as the Pearl River Delta, the Yangtze River Delta, the central and western regions of China, etc.

Constructing Quality Buildings
Constructing People-oriented City Living Space

“Devotion to research of products and paying close attention to the quality of the projects” are the most essential pursuits of Gree Real Estate during a project construction. Quality is the primary process for Gree Real Estate to create quality life.

In the development of the real estate industry, Gree Real Estate has been adhering to the spirit of “exquisite workmanship, strict standards, orderly control and pursuit of innovation” and has created a number of benchmark projects for urban residences. It has won the highest honors in the industry such as "Tien-yow Jeme Civil Engineering Prize", "National Excellent Demonstration Housing Estate", etc., which established the brand advantage of "leading the quality of residences" of Gree Real Estate in the industry and won wide recognition in the market.

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Template Approach

 

There are several unique exhibition areas at the construction site of GREE Real Estate's project -- It is a "semi-finished product" in the eyes of ordinary home buyers, but it is a "valuable secret book" in the eyes of the construction workers.

Starting from Gree City, Gree Real Estate has fully implemented the "template approach" and adopted the "template approach" practice for 30 major work processes such as water and power cable pre-burial, level engineering, fixture and decoration projects, etc., insisting an excellent quality benchmark template for each work process.

 

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Specialized Quality Inspectio

 

In 2008, Gree Real Estate took the lead in establishing a "self-established system" quality inspection department for buildings in China. From the start of the project to the repossession of the building, the entire process was monitored.

As an independent quality monitoring force, the quality inspection department keeps the supervision of the "self-inspection system" in a state of real-time update through the application of modern information technology and mobile office platform. When a quality problem is found, it will be immediately communicated to the responsible team so that no flaw is left behind.

 

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Strict Standards

 

Quality Home for owners. For product quality, Gree Real Estate has extraordinary quality objectives – the qualification standards for all development projects must meet the engineering standards of "provincial double excellent" and "provincial template".

Even though the window edge rubber strip in a house is a very inconspicuous part, Gree Coast's has established a self-inspection standard which is higher than the "national standard"", appearance of small flaws such as tear mark", "hollowing", etc. is absolutely not allowed, hence the rubber strip is very natural whether in terms of look and feel.

 

"Since Quality construction requires the introduction of advanced architectural concepts and construction methods together with innovative housing construction models, Gree Real Estate has worked hand-in-hand with international teams such as Rogers Stirk Harbour + Partners and Foster + Partners from the United Kingdom, Hirsch Bedner Associates from the United States, Schlaich Bergermann Partner from Germany, Yoshiki Toda Landscape & Architect from Japan, etc. to apply brilliant and creative designs as well as intelligent architecture with humanistic touches to provide possibilities for a new and wonderful way of life.”

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Real Estate

The real estate industry is the core industry of Gree Real Estate. In 2005, when faced with a predicament of shortage in both funds and resources, Gree Real Estate relied on its limited personnel to initial its first real estate project with a start-up capital of CNY3 million – “Maple Mansion”. 

It advanced to Chongqing in 2012, made inroads into Shanghai in 2014 and gradually gaining the important regional pivots such as the Pearl River Delta, the Yangtze River Delta, the central and western regions of China, etc.

Constructing Quality Buildings

“Devotion to research of products and paying close attention to the quality of the projects” are the most essential pursuits of Gree Real Estate during a project construction. Quality is the primary process for Gree Real Estate to create quality life. 

...

Template Approach

 

There are several unique exhibition areas at the construction site of GREE Real Estate's project -- It is a "semi-finished product" in the eyes of ordinary home buyers, but it is a "valuable secret book" in the eyes of the construction workers.

...

Specialized Quality Inspection

 

In 2008, Gree Real Estate took the lead in establishing a "self-established system" quality inspection department for buildings in China. From the start of the project to the repossession of the building, the entire process was monitored. 

...

Strict Standards

 

For product quality, Gree Real Estate has extraordinary quality objectives – the qualification standards for all development projects must meet the engineering standards of "provincial double excellent" and "provincial template".