A Beautiful City Life

No matter how the city develops, I always believe that it is built as a utopia of human life.The American social philosopher Lewis Mumford said, "The first utopia is the city itself."

Today, the city has already presented a diverse and wonderful appearance.However, what is the ultimate significance of urban development? With the theme of "Better City, Better Life", the Shanghai World Expo shows that "good life" is the ideal of urban development and the driving force for the country, enterprises and individuals to move forward.

All along, we continue to imagine, think, build, renew, and advance for the city's "good life." Gree Real Estate pays tribute to the city and builds an ideal life, not only in the real estate industry, but also in the port economy industry, marine economy industry, modern service industry and modern finance Industry. In the future, we will have a wider variety of industries, refining the three-dimensional reshaping of people's good life and original intention of returning to the city.

For the future of the city, I hope it will be more creative, intelligent and international. For the future of urban life, I hope it will be more ecological, happy and beautiful. I hope that no matter the industry or city, where Gree Real Estate is, there is good life.

Lu Junsi
Founder and Chairman of Gree Real Estate

Corporate Philosophy
Build the Urban and Healthy Life

 

Adhere to the responsibility and feelings, commit to the integration of industries, products and urban construction, use the market-oriented mechanism and means, give play to industry and resource advantages of enterprises, enhance the livable environment, and build the future of the city.

Taking people as the concept and taking the happiness of urban life as the starting point, we will inject "nature, ecology and health" into all areas of enterprise development, and truly create a healthy lifestyle for the public. 

 

Corporate Vision
Create a Better City

 

Whether it is the building design, the city optimization, or the exploration and expansion in different industries, "building a better city" is the starting point of Gree Real Estate as a comprehensive city operator and the best blueprint for "City Development for a Healthy Life".

Corporate Strategy

Based in Zhuhai
Regional layout

Under the corporate strategy of "Based in Zhuhai, Regional layout", Gree Real Estate has steadily developed the real estate industry, actively expanded the port economy industry and marine economic industry, and innovated and developed modern service industry and modern financial industry to form a "3+2" industrial structure.

In recent years, Gree Real Estate has started from the "capital strategy", "resource strategy", "internationalization strategy", " 'Internet' strategy'" and "talent strategy" to comprehensively build a new industry development model of industrial financing and efficient linkage.
...

Capital Strategy

 

According to the company's industrial needs, Gree Real Estate implements a capital expansion strategy through securities and financial markets, increases the asset scale, improves the capital operation system, and rationalizes resource allocation. At the same time, it accelerates industrial capitalization and securitization of business subsidiaries, forms a two-way capital expansion model for the parent company in the main board market and second and third-tier companies in the New Third Board, and securitizes its business companies.

...

Resource Strategy

 

Relying on good brand influence and product reputation, Gree Real Estate firmly grasps the development opportunities of state-owned enterprise reform, Hong Kong-Zhuhai-Macao Bridge, Hengqin Free Trade Zone, "Belt and Road", "Guangdong, Hong Kong and Macao Dawan District". Gree Real Estate continues to deepen the Zhuhai market and makes plans for business and management. At the same time, it focuses on Shanghai Free Trade Zone and Chongqing Free Trade Test Zone, Liangjiang New District, for industrial expansion and regional expansion.

...

International Strategy

 

Based on steady development in the domestic market, Gree Real Estate has continuously expanded its overseas market and developed its international business, enhancing its competitive strength and environmental adaptability. In the process of project construction, by joining hands with international brands and excellent teams, Gree Real Estate builds living buildings based on the characteristics of the city to bring people a higher quality of living space.
...

Internet Strategy

 

Based on the real estate industry, Gree Real Estate promotes the strategic development direction of industrial linkage through the Internet: reforming the sales method and using the advantages of the Internet to create marketing value; innovating the financing platform, and providing quality products and services conveniently; enriching communication channels, and using online media to spread the brand efficiently.

...

Talent Strategy

 

Talents are the source of the company's development. Gree Real Estate attaches great importance to the training and development of employees. It puts forward the "789" talent strategy, taps talents deeply, and opens up a "green channel" for the healthy growth of talents. This forms a youthful, energetic and passionate talent team, plays a cluster effect, improves the quality of talents, and injects momentum into the company's development.

Pioneer Spirit

Teamwork Obey
Defense Invincible

The spirit of pioneering began with the plight of port construction and the practice of the pioneer team. It is a valuable spiritual wealth in the development history of Gree Real Estate. Teamwork is the foundation of the pioneer. Obeying the command is the discipline of the pioneer. It is the will of the pioneer to overcome the hardship. The invincible battle is the goal of the pioneer. It is the responsibility of every Gree Real Estate person to inherit and adhere to the pioneer spirit.

Our Mission
...

Society Repayment

 

From the perspective of social responsibility, corporate citizens should actively assume social responsibilities and work hard to repay the society in terms of education culture, charity and disaster relief.

Gree Real Estate has been supporting special education for many years, from perfecting teaching equipment to focusing on the growth of teachers and students, from independent benevolence of enterprises to building a platform of love, gathering strength and delivering warmth.

More Information>>>>

 

...

Good Circulation

 

From the perspective of urban construction, sustainable development is to build an ecological city with the lowest energy consumption and recycling of resources based on the primary principle of "ecology".

Gree Real Estate reflects the enterprise mission of "good cycle" in all aspects, no matter in the construction of the artificial reef demonstration area in Miaowan, the conservation of Qi'ao mangroves, Doumen pine forest, and the research on the university town and Gongbeiwan area.

More Information>>>>

...

Promote Fairness

 

From the perspective of urban operation, a city that is ideally harmonious and fair should live in a mixed life, sharing resources, feeling the convenience of the city, and combining work and life.

Gree Real Estate has built projects including the Coastal Park, Xianglu Bay Beach, and the Shanghai Qiantan Project, which plan the open community. "Sharing" is the core embodiment of Gree Real Estate as a city operator.

More Information>>>>

A Beautiful City Life

Today, the city has already presented a diverse and wonderful appearance.With the theme of "Better City, Better Life", the Shanghai World Expo shows that "good life" is the ideal of urban development and the driving force for the country, enterprises and individuals to move forward.

All along,Gree Real Estate pays tribute to the city and builds an ideal life, not only in the real estate industry, but also in the port economy industry, marine economy industry, modern service industry and modern finance Industry.

For the future of the city, I hope it will be more creative, intelligent and international. For the future of urban life, I hope it will be more ecological, happy and beautiful. I hope that no matter the industry or city, where Gree Real Estate is, there is good life.

Lu Junsi
Founder and Chairman of Gree Real Estate
...

Corporate Philosophy

Build the Urban and Healthy Life

Adhere to the responsibility and feelings, commit to the integration of industries, products and urban construction, use the market-oriented mechanism and means, give play to industry and resource advantages of enterprises, enhance the livable environment, and build the future of the city.Taking people as the concept and taking the happiness of urban life as the starting point, we will inject "nature, ecology and health" into all areas of enterprise development, and truly create a healthy lifestyle for the public.

 

...

Corporate Strategy

Based in Zhuhai，Regional layout

Under the corporate strategy of "Based in Zhuhai, Regional layout", Gree Real Estate has steadily developed the real estate industry, actively expanded the port economy industry and marine economic industry, and innovated and developed modern service industry and modern financial industry to form a "3+2" industrial structure.In recent years, Gree Real Estate has started from the "capital strategy", "resource strategy", "internationalization strategy", " 'Internet' strategy'" and "talent strategy" to comprehensively build a new industry development model of industrial financing and efficient linkage.

...

Capital Strategy

Gree Real Estate implements a capital expansion strategy through securities and financial markets, increases the asset scale, improves the capital operation system, and rationalizes resource allocation.

...

Resource Strategy

Grasping the development opportunities of state-owned enterprise reform, “The Belt and Road” and so on, Gree Real Estate continues to deepen the Zhuhai market and focuses on Shanghai Free Trade Zone and Chongqing Free Trade Test Zone, Liangjiang New District.

...

International Strategy

Based on the steady development of the domestic market, Gree Real Estate has continuously expanded its overseas market and developed its international business. By joining hands with international brands and teams,we build a living building to bring people a higher quality of living space.

...

Internet Strategy

Gree Real Estate promotes the strategic development direction of industrial linkage through the Internet: reforming the sales method; innovating the financing platform; and enriching the communication channels.

...

Talent Strategy

Gree Real Estate attaches great importance to the training and development of employees. It puts forward the "789" talent strategy,taps talents deeply, and opens up a "green channel" for the healthy growth of talents,improves the quality of talents.
...

Corporate Vision

Create a Better Place

Whether it is the building design, the city optimization, or the exploration and expansion in different industries, "building a better city" is the starting point of Gree Real Estate as a comprehensive city operator and the best blueprint for "City Development for a Healthy Life".

 

...

Pioneer Spirit

The spirit of pioneering began with the plight of port construction and the practice of the pioneer team. It is a valuable spiritual wealth in the development history of Gree Real Estate. Teamwork is the foundation of the pioneer. Obeying the command is the discipline of the pioneer. It is the will of the pioneer to overcome the hardship. The invincible battle is the goal of the pioneer. It is the responsibility of every Gree Real Estate person to inherit and adhere to the pioneer spirit.

Our Mission

Gree Real Estate has been supporting special education for many years, from perfecting teaching equipment to focusing on the growth of teachers and students, from independent benevolence of enterprises to building a platform of love, gathering strength and delivering warmth. 

More Information>>>>

Gree Real Estate reflects the enterprise mission of "good cycle" in all aspects, no matter in the construction of the artificial reef demonstration area in Miaowan, the conservation of Qi'ao mangroves, Doumen pine forest, and the research on the university town and Gongbeiwan area.

More Information>>>>

Gree Real Estate has built projects including the Coastal Park, Xianglu Bay Beach, and the Shanghai Qiantan Project, which plan the open community. "Sharing" is the core embodiment of Gree Real Estate as a city operator.

More Information>>>>

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