Corporate Philosophy
Build the Urban and Healthy Life
Adhere to the responsibility and feelings, commit to the integration of industries, products and urban construction, use the market-oriented mechanism and means, give play to industry and resource advantages of enterprises, enhance the livable environment, and build the future of the city.
Taking people as the concept and taking the happiness of urban life as the starting point, we will inject "nature, ecology and health" into all areas of enterprise development, and truly create a healthy lifestyle for the public.
Corporate Vision
Create a Better City
Whether it is the building design, the city optimization, or the exploration and expansion in different industries, "building a better city" is the starting point of Gree Real Estate as a comprehensive city operator and the best blueprint for "City Development for a Healthy Life".
企业战略
立足珠海 区域布局
在“立足珠海，区域布局”的企业战略下，目前，格力地产稳健发展，业务涵盖地产开发、商业运营、跨境电商、文旅消费、医疗服务、医疗器械等领域，致力于构建坚持精品化路线的房地产业、引领美好生活的大消费产业、发展可期的生物医药大健康产业的战略新版图。
Pioneer Spirit
Teamwork Obey
Defense Invincible
The spirit of pioneering began with the plight of port construction and the practice of the pioneer team. It is a valuable spiritual wealth in the development history of Gree Real Estate. Teamwork is the foundation of the pioneer. Obeying the command is the discipline of the pioneer. It is the will of the pioneer to overcome the hardship. The invincible battle is the goal of the pioneer. It is the responsibility of every Gree Real Estate person to inherit and adhere to the pioneer spirit.
Our Mission
Society Repayment
From the perspective of social responsibility, corporate citizens should actively assume social responsibilities and work hard to repay the society in terms of education culture, charity and disaster relief.
Gree Real Estate has been supporting special education for many years, from perfecting teaching equipment to focusing on the growth of teachers and students, from independent benevolence of enterprises to building a platform of love, gathering strength and delivering warmth.
Good Circulation
From the perspective of urban construction, sustainable development is to build an ecological city with the lowest energy consumption and recycling of resources based on the primary principle of "ecology".
Gree Real Estate reflects the enterprise mission of "good cycle" in all aspects, no matter in the construction of the artificial reef demonstration area in Miaowan, the conservation of Qi'ao mangroves, Doumen pine forest, and the research on the university town and Gongbeiwan area.
Promote Fairness
From the perspective of urban operation, a city that is ideally harmonious and fair should live in a mixed life, sharing resources, feeling the convenience of the city, and combining work and life.
Gree Real Estate has built projects including the Coastal Park, Xianglu Bay Beach, and the Shanghai Qiantan Project, which plan the open community. "Sharing" is the core embodiment of Gree Real Estate as a city operator.
